First Responders (FR) Curriculum Endorsements

“Alex Stalcup, MD, is an expert who has that unique ability to speak with authority and yet uses an easy going and direct style of communicating.  This video should be required viewing for anyone who cares about or is involved at any level in our battle with the potentially fatal illness of addiction.”
Dean Edell, MD, Nationally-syndicated radio and television host

Craving Identification Management (CIM) Curriculum Endorsements

“The workbook and DVD offer a solid foundation for understanding addiction as a disease and promote the practice of health-enhancing behaviors through role-play and activities.”
California Healthy Kids Resource Center, California Department of Education

“I would like to express how helpful the Craving Identification Management DVD was to our entire family. Having this DVD, at home, allowed us as a family to watch it, pause it to discuss issues, then continue on at our own pace. I believe this disease is a family issue, not something a child should have to take on by themselves. I know this DVD helped me, as the parent get a much clearer understanding of what is happening. The more knowledge everyone has the greater chance we have of controlling the future course of this disease.”
Parent of Client at New Leaf Treatment Center – Lafayette, CA

“The CIM curriculum provided both staff members and students with a medically sound, helpful way of framing the issues of drug use and abuse. Rather than value judgments or an excuse for further parent/student conflict, the model provides a productive way of discussing and addressing harmful practices and addictions. Our students responded especially well to themes of “euphoria/dysphoria” and the challenges of regaining and maintaining control over their lives.”
Principal, Del Amigo High School – Danville, CA

“I have been using the CIM curriculum with teenage boys in a juvenile detention center for 9 months. Before being introduced to the CIM curriculum, had never heard addiction explained in such an easy way to understand. The kids I work with are able to latch onto the concepts as they are very straight forward and explained in a way that makes sense to them. The material also provides straight forward ways to avoid craving, and therefore, not use. I have had kids who have told me that they were able to see how the information worked into real life when they were released from the detention center.  I would highly recommend this material to professionals working in the realm of drug and alcohol rehabilitation, especially with teenagers.”
Angie Merino, Butte County Juvenile Hall – Oroville, CA

“Love the scientific basis.” “Very useful slide presentation that I can use in my practice.” “Wonderful speaker – Inspiring! Excellent new material/research.” “Excellent Q/A time throughout.”
Therapists, MFTs, Social Workers, and Doctors who attended CIM training – Butte County, CA

“I am a school nurse and the Tobacco Use Prevention Education Coordinator for Siskiyou County. As such, I serve on the Executive Committee of the Siskiyou Substance Abuse Coalition (SSAC), formed as a result of our Drug Free Communities grant. As the person who does smoking cessation for school age youth, and as the nurse for juvenile hall, I see the struggle that kids have with addiction and how so many of our efforts are ineffective. I attended the workshop [Dr. Stalcup]  gave in our county on meth a few years ago and was struck with the importance of getting this information out to youth. The schools and SSAC have collaborated on a couple of projects and I found that they had purchased [the] CIM program. I had the opportunity to present this material to students at a local continuation high school, several of whom who been incarcerated due to their substance abuse. To be honest, as much as I knew the material was important, I had reservations about how it would go over with these students, as it is science oriented and somewhat complicated. I was pleasantly surprised by the sustained level of interest and participation in the course as it progressed. I would like to thank [Dr. Stalcup] for greatly expanding my knowledge and how I approach tobacco cessation and how I have conversations with youth about drugs.”
Maggie Shepard, Tobacco Use Prevention Education Coordinator, Siskiyou County – Mt. Shasta, CA

“I would like to thank you about opening up a wider spectrum of my drug awareness and what these things will and can do to you… You let the students talk about what was going on with them and their families.  I thought that was very sincere.  One thing I thought was useful was that you explained about it all and went into detail about it unlike any other film I’ve seen…  I really liked how you described addiction as a craving.  I never looked at it that way until now.”
Student, Jefferson High School – Mt. Shasta, CA

“I am pleased to offer my sincere support of New Leaf’s Craving Identification & Management (CIM) treatment model.

In 2006, the Franklin County Juvenile Meth Treatment Program was established in response to a growing concern about methamphetamine abuse. This program is based at the Franklin County Juvenile Detention Center in Benton, Illinois and provides treatment services to youth from 41 counties across central and southern Illinois.

Our mission was to apply the most innovative practices in order to create an effective meth treatment model where more traditional treatment methods had failed. During the evolution of this project, Dr. S Alex Stalcup, Medical Director of the New Leaf Treatment Center in Lafayette, California and his team of experts provided exceptional training and support to help generate a treatment design that is now proven to be effective in helping young drug users to manage and reduce cravings (the leading cause of relapse), ultimately leading to a reduction in relapse and recidivism rates. The educational aspects of CIM are cutting edge and scientifically based, yet they are illustrated in a manner that is easy to comprehend, even for younger drug abusers. Stalcup’s CIM curriculum, which includes a DVD, Student Manual, PowerPoint’s, Experiments, Motivational Enhancement Therapy Guide, and Webliography of addiction-related materials, provides an interactive set of exercises that illustrate the major concepts and offer opportunities to learn assessment and intervention for people at risk for addiction. CIM combines several treatment components, including control of exposure to environmental cues, establishment of a daily schedule, the use of behaviors that dissipate craving (tools), and treatment (with medication when appropriate) of mental health and withdrawal symptoms.

In the six years of working with Alex and his team, we have successfully adapted the original CIM design for practical use in an incarcerated setting. The outcome of this effort is the introduction of a tried and proven CIM treatment practice that may be used to benefit the growing number of drug offenders in the correctional community.

I am personally very satisfied with the applications of CIM as well as the loyalty and support of Dr. Stalcup and his team of professionals, and offer my strongest recommendations to those seeking a cutting-edge and innovative addiction treatment practice.”
Andrew Belt, Program Manager, Franklin County Juvenile Detention Center Meth Program – Benton, Illinois

“Written in support of S. Alex Stalcup and the Craving Identification and Management treatment model.

Butte County Public Health Department has worked to decrease the impacts of addiction on health in our community.  Our goal in addressing the addiction epidemic has been to use the public health model to combine concern for the individual and public safety with mobilizing community partnerships to identify and solve health problems. One of our key strategies has been to provide trainings to key stakeholders such as the medical community, substance abuse counselors, law enforcement, community based organizations and families.  As we informed ourselves about addiction we turned to S. Alex Stalcup, M.D. asking that he guide our rural community toward primary prevention and realistic strategies. We use Dr. Stalcup’s training materials as a basis for understanding the disease of addiction.

Of particular benefit are Dr. Stalcup’s Craving Identification and Management, {CIM) treatment materials.  With CIM training you develop an understanding of the interrelated symptoms of addiction: loss of control over pleasurable activities, continued use despite adverse consequences, craving and denial.   Awareness is created for the interventionist as well as the client. The beauty and simplicity is that the client develops survival mechanisms for environmental triggers and stress. CIM curriculum stresses the importance of a support system so that trauma can be addressed. Tools are developed that help dissipate craving. Examples of the tools are exercise, sleep hygiene, establishing a regular schedule, meditation or prayer, talking through a problem or craving, this can also be accomplished by journal writing.

CIM provides a mechanism so that sobriety can be achieved on an out -patient basis, thus preserving precious treatment dollars. It is gratifying to watch a person regain their pride, ability to work and care for their family once they are free from addiction. CIM figures prominently into the successes we see here in our community.
Dr. Mark A. Lundberg, MD, Health Officer”
Alice Kienzle, Director of Nursing – Butte County Department of Public Health

“I am writing this letter to express my utmost respect, appreciation, and highest endorsement for Dr. Alex Stalcup and his Craving Identification Management (CIM) model for treating substance abuse and addiction.

Dr. Stalcup inspires us with his dedication and compassion for suffering humanity plagued by the horrors of addiction.  His empathy, intelligence, and expertise serve his passionate commitment to save lives. He uses science to help those addicted to drugs or who are at high risk of addiction. He understands there has been a tremendous increase in our knowledge of the brain change induced by drugs; the predisposition to addiction some people have; and the components of effective treatment.

Dr. Stalcup has instructed law enforcement officers and has been a frequent trainer for the California Narcotics Officers Association. He has taught first responders and medical professionals about early intervention techniques; impact of addiction; brain science; and effective treatment options.

Butte County Public Health worked with Dr. Stalcup and the Butte County Meth Strike Force in response to the devastating effects of meth on our community. Stalcup worked tirelessly with our medical providers, law enforcement, jail staff, Alternative Custody Unit, judicial system, parents and with our addicts. He taught us how to understand addiction as a disease so compassionate treatment could be rendered. He challenged us to take the stigma away from the addict, to understand craving and what triggers the craving and to make strategic and environmental changes so addicts can get the services they need. With his consultation and training, Butte County Public Health and the Meth Strike Force created a prevention plan with strategies to counter the meth epidemic. (See our website: www.2stopmeth.org).

Drug abuse and especially meth has been linked to elder abuse; child neglect and abuse; environmental contamination; violence and death; blight; poverty; unemployment; homelessness; mental illness; sexual abuse and assault; promiscuity and STDs; crimes; and destruction of the pleasure center of the brain, which results in a lack of desire for recreation, sports, the arts, and culture. Dr. Stalcup’s work is innovative because he uses science and brings together all disciplines and skillfully is able to change hearts and minds about the disease of addiction and helps people with effective, innovative methods of diagnosis and treatment.

As chairperson for the Butte County Methamphetamine Strike Force & Coalition for Drug Abuse Prevention, I give my strongest endorsement for Dr. Stalcup and his CIM model of Treatment Services.”
Paula M. Felipe, Crime Prevention Coordinator – Chair, Butte County Meth Strike Force & Coalition for Drug Abuse Prevention

“I have used the CIM curriculum in treatment groups with the mentally ill population in San Francisco County Jails for just short of a year. During this time, I have found that the CIM curriculum acts as an accessible, clear, informal jumping-off point for inmates with mental health issues to discuss both their experiences with addiction and their misconceptions about how drugs affect their brains and their lives. The curriculum has been received extremely well by the majority of the inmates who attend my groups, and clients have commented that while they’ve been in and out of substance abuse treatment for most of their lives, they have never had certain concepts explained to them in a way that they understood as clearly. The way the material is presented in the CIM video – in a conversational format that encourages viewers to ask questions and apply concepts to their own lives – aids in group facilitation as clients often volunteer their experiences and thoughts without prompting on my behalf. 

Additionally, the video has been a great vehicle to provoke discussion about what the terms tolerance, withdrawal, and addiction truly mean as applied to client’s lives. The concept of the Pleasure and Craving Scales are often things that clients bring the conversation back to over and over again. I will continue to utilize this curriculum as a treatment tool as part of my work with psychiatrically impaired inmates, and highly recommend it to clinicians working with clients who suffer from comorbid mental health issues.

Nicole Brooks, Mental Health Counselor, Jail Health Services Re-Entry Division – San Francisco, CA